I am not a coder and if you aren't either than this post is perfect for you. You should be able to follow this even if you are fairly new to Drupal.
SEO
The Long Term Value of Search Engine Optimization
The effectiveness of many old school SEO tactics have been diminishing for a couple of years now, but the last few months have really been rough on them.
New Way to Check Main (Supplemental) Index Results
I found this new by accident, but it looks like it works. First we'll go over the current method of checking your main index and supplemental pages. The current way to do this is with the query:
A Modular Approach To Creating Supporting SEO Content
Many web sites have a very erratic approach to the creation of content.
How Can the Kansas City SEO Club Benefit You
What is the Kansas City SEO Club and how can it benefit me?
Webmaster Relationship Management
The job I had before entering the online marketing space was helping to run a Customer Relationship Management (CRM) system for Zupreem.
Segmentation - The Webmaster Target Market
Segmentation is a cornerstone of marketing strategy. Good traditional marketers use the concept extensively to maximize the efficiency of their efforts.
SEO and Making Use of LinkedIn
Every now and then one of your co-workers is going to Google the company name to see what is ranking. If you’re responsible for the SEO duties at your organization you can shine a little by out ranking co-workers. It’s really pretty easy and can make you look like you know what you are doing. LinkedIn is such an authoritative domain that small amounts of link juice can punch you over the top. What this. I’m going to link to my profile right now with the anchor text PlattForm Advertising.
Use Flesch-Kincaid to Tune the Competitiveness of Documents
There is a tool in Microsoft Word that tells you what grade level a given document is written for. I believe it is called the Flesch-Kincaid Grade Level tool. It uses the length of your words, the obscurity of your words and a variety of other factors to do this. It outputs the specific grade level your copy is written for.

