I don’t have the most authoritative blog in the world. I don’t post as often as I should, and I don’t spend enough time engaging the marketing community. The problem is that most of the blogs I read are all A-list online marketing blogs. Unless I reveal Google’s algorithm I’m going to have a tough time growing my PR3 blog by engaging A-list sites. That’s when I came up with a new approach for new bloggers to grow their site. You have to blog within your means.
Think of all the blogs in your vertical on a spectrum from 1 - 10 (10 being A-list). If you’re a 1 and you start engaging the 10s in your Google Reader you’ve got a long road ahead of you. There just too busy and have to much to do to link back to every PR3 site that leaves a comment. If you start a lawn mowing company is your first client going to be Yankees stadium? Of course not. So don’t try to grow you new blog by only engaging A-list sites.
I think many bloggers would get a lot farther if they started reading two tiers of blogs. Keeping reading the 10s to learn your field, but go out and find some 3s, 4s, and 5s. Use queries to see who in your city is blogging about your topic. Use other methods to find those lower tier blogs. I love all of the A-listers and have learned a lot from them, but someone with a lower tier blog is going to appreciate and notice that second comment on their post more so than Fishken, Wall or Naylor is going to notice their 20th or 30th. It doesn’t make them bad people. They’re just busy. You’ll gain link equity much faster this way, and once you have some juice to throw around you can go after the A-list.
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