Marketing

Brick and Mortar Linkbait
Imagine this? Someone actually makes a tangible product in order to get some links and in turn, rankings. I know that this happens in a very passive way. Lots of people make new products, make a site, end up getting links, and happen to get ranked. They didn’t set out to do this though. Traditional marketers and R & D folks should take SEO into account when they are making off-line products....
Acronyms As Brand Names
It's hard to be patient when you have a great idea sitting on the back burner, waiting for a name. Ending this wait by choosing an acronym is usually easier than thinking of a non-acronym alternative. If you are leaning towards choosing an acronym brand name, there are some important issues to consider. SEO Considerations Pick any 3 letter brand name and type it into Google. It will bring up 50...
The Marketing Optimization Paradox
In theory a marketing system should give us an optimal way of marketing to the customer. This system includes A/B testing, sophisticated multivariate analysis, and other forms of modeling. We know the copy, the message and the pictures that will perform well because the data says they will. Oh, but wait….there is just one problem with all this marketing science stuff. There is also a lot of data...