The Best Time To Tweet

The right time to tweet has little to do with the volume of activity on Twitter. More activity means more eyeballs, but also means your post is pushed below the fold faster.

The best time to tweet is when the active users in your network are most likely to retweet your content.

The Best Time To Tweet

Currently, there isn't a tool that tells you what you need to know to time tweets accurately.

What a tool would need to optimize for retweets is first, a score for each user based on their likelihood to retweet your content. The best time tweet would be when the cumulative score of the active users in your network is above average. The higher above average, the better.

Below are the factors that could go into calculating an individual's score.

• Whether or not you have engaged this person in the past.
• Their general likelihood to retweet.
• Their post frequency vs time online. If a lot of people are active, but not posting, your tweet stays above the fold and in front of more eyeballs.
• Their general engagement level. If they simply broadcast and don't engage, that would lower their score.

Maybe Klout will provide real-time, aggregated data of your active network someday, but for now, we don't yet know when the right time to tweet is.