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If you're next great piece of content doesn't perform as well as you hoped, don't move on too quickly. Social, organic and email aren't the only channels for promoting your content. By using paid search, your content can stay productive long after the organic buzz has worn off. I've found this strategy to be especially effective in boring industries with weak social ecosystems.
CPC and...
The right time to tweet has little to do with the volume of activity on Twitter. More activity means more eyeballs, but also means your post is pushed below the fold faster.
The best time to tweet is when the active users in your network are most likely to retweet your content.
The Best Time To Tweet
Currently, there isn't a tool that tells you what you need to know to time tweets accurately....
The science of working with an SEO client is producing the measurable results they hired you for. The art is keeping them from sabotaging their own campaign. You can negotiate a pretty long leash for yourself by asking the right questions.
The question every SEO campaign should start with is:
If you were one of your customers, what 2 or 3 keywords would you use to find your service?
What they're...
Every company needs custom tracking parameters. Google provides some with their URL builder, but these don't cover everything and they're often stripped out and can't be added to applications outside of Google Analytics (such as your CRM).
The custom parameters below allow me to track every possible variable I need to track. Having these fields in CRM, and tagging URLs with these parameters not...
The news of Kansas City's Google Fiber project has finally reached the elderly population. This past Sunday thousands of Kansas City's elderly were turned away from major grocery stores and informed that they didn't sell "Google Fiber." Oddly, many of the elderly don't believe them.
Now they're lining up outside of the city's grocery stores demanding access to what they believe is a cutting edge...
Universal certainties now include death, taxes, and unoptimized blog category title tags. Today, I looked at 30 different internet marketing blogs (both personal and agency) that post about SEO. They all had good content, great insight, and sad little title tag patterns like:
SEO | My Blog Name
Social Media | My Blog Name
Fortunately for you, the cure doesn't involve cold rubber gloves or a...
The people visiting your website have wildly different opinions of your brand and your business. Why would you deliver them the same social call-to-action?
Using the database marketing concepts below, I will explain how you can you can serve a social calls-to-action contextually, based on data you have on a specific website visitor.
This tactic has two primary benefits.
Boosting positive...
If you're going to hire a plumber, do you care whether or not they can create clever content? Of course not. If you search for "plumbers in kansas city," you want a good plumber in Kansas City. You want someone who shows up on time, does great work, and makes you feel important. The fact that a mediocre plumber can produce clever content and end up ranking well is a flaw in Google's algorithm....
Innovation usually involves combining existing concepts to make new ones. Therefore, the more obscure and innovative the concepts that are combined, the more radical the innovation.
I slowly pieced this list together over the past several months after reading hundreds of Buddhist sayings and quotes. These are the ones I thought had interesting and strange marketing interpretations.
In the...
The goal of the Internet is to help people find what they want when they want it. Better yet, before they want it. The ideal internet provides the best content for a given need, regardless of backlinks, popularity or marketing budget. It should work like the Startship Enterprise. We should ask "Computer, which hosting company has the greatest up-time for less than 20 dollars per month," and get...
