Marketing Strategy

Submitted by Webster on Fri, 2009-07-31 22:27

Social Media and The Marketing Mix - Price Element

The pricing element is one of the most interesting elements of the marketing mix when viewed through the lens of social media. New technology and social media are forcing us to reexamine what "...

The Marketing Mix (The 4 Ps) for the Internet

The marketing mix is a simple concept and is one of the first things you learn in a marketing class. Once you have clearly defined your customer and done any necessary research, the marketing mix...

Segmentation - The Webmaster Target Market

Segmentation is a cornerstone of marketing strategy. Good traditional marketers use the concept extensively to maximize the efficiency of their efforts. A lot of online marketers also use some...

Webmaster Relationship Management

The job I had before entering the online marketing space was helping to run a Customer Relationship Management (CRM) system for Zupreem. The system was very sophisticated and could produce...

Real Reputation Management

You can always call an SEO when you freak out because some 16 year old kid is nuking your brand and pushing it into Google's search results. It happens to the best and worst companies. For good...