The pricing element is one of the most interesting elements of the marketing mix when viewed through the lens of social media. New technology and social media are forcing us to reexamine what "...
Marketing Strategy
Segmentation is a cornerstone of marketing strategy. Good traditional marketers use the concept extensively to maximize the efficiency of their efforts. A lot of online marketers also use some...
The marketing mix is a simple and very effective framework for developing a marketing strategy, but is unfortunately hardly mentioned today. Many internet marketers today would much rather talk...
You can always call an SEO when you freak out because some 16 year old kid is nuking your brand and pushing it into Google's search results. It happens to the best and worst companies. For good...
The job I had before entering the online marketing space was helping to run a Customer Relationship Management (CRM) system for Zupreem. The system was very sophisticated and could produce...