Analytics

Submitted by Webster on Fri, 2009-07-31 22:27

Boost SEO ROI by 400% With MS Excel

I'm not kidding. The way to do this is by calculating the present value of future cash flows you are generating for a client. If a client is running a PPC or banner campaign they see a big boost...

The Marketing Optimization Paradox

In theory a marketing system should give us an optimal way of marketing to the customer. This system includes A/B testing, sophisticated multivariate analysis, and other forms of modeling. We know...