Social Media

Submitted by Webster on Fri, 2009-07-31 22:27

Audiences Google Buzz Can Reach That Facebook and Twitter Can't

In a recent post I commented on my decision not to jump on the "Google Buzz sucks" bandwagon. Time will tell whether or...

My 1st Class Ticket on The Google Buzz Bandwagon

I hate bandwagons. In fact, the second I see a bandwagon I normally run the other way as fast as possible. I have never completely bought into Twitter as a good marketing tool. I don't think SEO...

Why Content Is The Most Overrated Element of Internet Marketing

"Build a better mousetrap, and the world will beat a path to your door." - Ralph Waldo Emerson

In marketing academia this quote is often used to illustrate "the earth is flat" era of...

Social Media and The Marketing Mix - Price Element

The pricing element is one of the most interesting elements of the marketing mix when viewed through the lens of social media. New technology and social media are forcing us to reexamine what "...

Why SEO is Still More Effective Than Social Media

It would be easy to get mad when reading posts about how "SEO is Dead." Especially when the person writing it wrote the same thing 3 years ago. The good is thing is that SEOs win either way....

The Talents of a Good SMO

As Google continually attempts to threaten SEOs with "algo magic" that doesn't actually work, many are moving into secondary areas. Some are picking analytics, some PPC, and of course social...

User Generated Content and MMFI

Make me feel important! This was one of the many mantras of marketing I heard in my undergraduate entrepreneurship program. If you want participation on your site, making your top users feel...

Real Reputation Management

You can always call an SEO when you freak out because some 16 year old kid is nuking your brand and pushing it into Google's search results. It happens to the best and worst companies. For good...

The Niche Social Media War is Beginning

I don't mean the battle between MySpace and Facebook. Front lines are being drawn on the social media front across the web. Advanced CMS technologies are allowing a rapidly increasing group of...

Strategy and New Technology

It is very tempting to just jump into areas such as Twitter, Facebook and social application development without much planning. It is true that being early in the game helps, but it’s not just...