SEO

Submitted by Webster on Fri, 2009-07-31 22:27

Segmentation - The Webmaster Target Market

Segmentation is a cornerstone of marketing strategy. Good traditional marketers use the concept extensively to maximize the efficiency of their efforts. A lot of online marketers also use some...

Webmaster Relationship Management

The job I had before entering the online marketing space was helping to run a Customer Relationship Management (CRM) system for Zupreem. The system was very sophisticated and could produce...

Concept Mapping for Image Search

The problem with optimizing for image search is that the competitive search phrases in many industries don't have images to represent them. Some phrases are easy. Phrases like used car,...

New Way to Check Main (Supplemental) Index Results

I found this new by accident, but it looks like it works. First we'll go over the current method of checking your main index and supplemental pages. The current way to do this is with the query...

A Modular Approach To Creating Supporting SEO Content

Many web sites have a very erratic approach to the creation of content. Writing erratically isn't a big issue for blogs or news oriented sites, but it is for large lead generation or sales based...

Brick and Mortar Linkbait

Imagine this? Someone actually makes a tangible product in order to get some links and in turn, rankings. I know that this happens in a very passive way. Lots of people make new products, make a...

Pareto Principle and Keyword Research

I have read several posts about SEO being easy and in some cases these people are right. If all you are doing is adding lightly researched keywords into title tags and sprinkling keywords into...