The science of working with an SEO client is producing the measurable results they hired you for. The art is keeping them from sabotaging their own campaign. You can negotiate a pretty long leash...
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Universal certainties now include death, taxes, and unoptimized blog category title tags. Today, I looked at 30 different internet marketing blogs (both personal and agency) that post about SEO....
If you're going to hire a plumber, do you care whether or not they can create clever content? Of course not. If you search for "plumbers in kansas city," you want a good plumber in Kansas City....
The goal of the Internet is to help people find what they want when they want it. Better yet, before they want it. The ideal internet provides the best content for a given need, regardless of...
When ever we (you and me buddy) are talking about indexing and ranking I think it's important to think of your website in chunks or sections. If you have a blog you have category pages, top level...
"Build a better mousetrap, and the world will beat a path to your door." - Ralph Waldo Emerson
In marketing academia this quote is often used to illustrate "the earth is flat" era of...
It would be easy to get mad when reading posts about how "SEO is Dead." Especially when the person writing it wrote the same thing 5 years ago. The good is thing is that SEOs win either way....
The way to do this is by calculating the present value of future cash flows you are generating for a client. If a client is running a PPC or banner campaign they see a big boost in traffic and...
It doesn't take long for many people to see that having your keyword in your domain is like SEO steroids. Unfortunately, people often think that all the good domains are taken. It is true that...
An important part of creating link worthy resources is understanding what people in a given vertical want to know. This is easy in the SEO and internet marketing verticals. They're heavily...
