Segmentation is a cornerstone of marketing strategy. Good traditional marketers use the concept extensively to maximize the efficiency of their efforts. A lot of online marketers also use some...
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The marketing mix exists for one primary reason, simplicity. It breaks the increasingly complicated subject of marketing down into it's most basic elements. For years I looked at the marketing mix...
The job I had before entering the online marketing space was helping to run a Customer Relationship Management (CRM) system for Zupreem. The system was very sophisticated and could produce...
It's hard to be patient when you have a great idea sitting on the back burner, waiting for a name. Ending this wait by choosing an acronym is usually easier than thinking of a non-acronym...
