SEO

The job I had before entering the online marketing space was helping to run a Customer Relationship Management (CRM) system for Zupreem.

I have read several posts about SEO being easy and in some cases these people are right. If all you are doing is adding lightly researched keywords into title tags and sprinkling keywords into copy, SEO is not rocket science. Things are harder when you you start to think about what keywords are truly optimal for a page? What 65 title tag characters and copy will produce optimal results? Should you use Geo-targeted, tail terms, informational or brand-name keywords? No keyword tool is just going to lay all of this out for you and it does matter. Yes, Google will rank your site without having to do extensive keyword research, but it will rank it higher if you do.

Imagine this? Someone actually makes a tangible product in order to get some links and in turn, rankings. I know that this happens in a very passive way. Lots of people make new products, make a site, end up getting links, and happen to get ranked. They didn’t set out to do this though. Traditional marketers and R & D folks should take SEO into account when they are making off-line products. Search marketers have access to loads of market research. They have information on what is searched for, how often, and in what context. Marketers should always let consumer demand, trends and tastes drive product development. It makes sense to see were the opportunities are on search engines and then make a product based off of those opportunities. This shouldn’t dominate product development, but more people should do this in the future.

The recent uproar and backlash over

There is a tool in Microsoft Word that tells you what grade level a given document is written for. I believe it is called the Flesch-Kincaid Grade Level tool. It uses the length of your words, the obscurity of your words and a variety of other factors to do this. It outputs the specific grade level your copy is written for.

Every now and then one of your co-workers is going to Google the company name to see what is ranking. If you’re responsible for the SEO duties at your organization you can shine a little by out ranking co-workers. It’s really pretty easy and can make you look like you know what you are doing. LinkedIn is such an authoritative domain that small amounts of link juice can punch you over the top. What this. I’m going to link to my profile right now with the anchor text PlattForm Advertising.

Segmentation is a cornerstone of marketing strategy. Good traditional marketers use the concept extensively to maximize the efficiency of their efforts.

People often think that all the good domains are taken, but this is BS.

I have been gradually adding content to an old and fairly thin affiliate site. From an SEO standpoint, the site has been neglected for years.

Rand Fishkin made a white board Fri thingy discussing a way to improve this situation with categories.

At Domain Round Table 2008, Matt Cutts mentioned that Google sets the links to zero or near zero on domains that change hands.

What is the Kansas City SEO Club and how can it benefit me?

An important part of creating link worthy resources is understanding what people in a given vertical want to know. This is easy in the SEO and Internet Marketing vertical.

Many web sites have a very erratic approach to the creation of content.

I found this new by accident, but it looks like it works. First we'll go over the current method of checking your main index and supplemental pages. The current way to do this is with the query:

The effectiveness of many old school SEO tactics have been diminishing for a couple of years now, but the last few months have really been rough on them.

I am not a coder and if you aren't either than this post is perfect for you. You should be able to follow this even if you are fairly new to Drupal.