Marketing Strategy

The job I had before entering the online marketing space was helping to run a Customer Relationship Management (CRM) system for Zupreem.

The marketing mix is a simple concept and is one of the first things you learn in a marketing class.

Segmentation is a cornerstone of marketing strategy. Good traditional marketers use the concept extensively to maximize the efficiency of their efforts.

Many web sites have a very erratic approach to the creation of content.

I don't mean the battle between MySpace and Facebook. Front lines are being drawn on the social media front across the web.

As with any good marketing campaign, a link building campaign takes a balanced attack.