Linkbuilding

The job I had before entering the online marketing space was helping to run a Customer Relationship Management (CRM) system for Zupreem.

The recent uproar and backlash over

It is hard to imaging for some. With all of this Web 2.0, mass collaboration technology how can the greatest linkbuilding tool of all-time have been built over a hundred years ago? The telephone isn't flashy, stylish or cutting edge, but dammit it works.

What About Digg?

Using the telephone is not as glamorous as making the homepage of Digg or Netscape, but it works. Besides, there are some that say Google discounts some of the links coming from a home page Digg story. This is understandable since many of these links will be off-topic low authority links. I’m not saying that Digg doesn’t work. It’s a powerful tool, but there are some important links that you won’t obtain through a Digg story. There are some links that can only be gathered by phone.

What About E-mail?

Segmentation is a cornerstone of marketing strategy. Good traditional marketers use the concept extensively to maximize the efficiency of their efforts.

If you want to know who has been linking to you lately you can do head over to Google B

As with any good marketing campaign, a link building campaign takes a balanced attack.

I bit the bullet and bought a Yahoo!