My first marketing job after leaving law school was at a exotic animal nutrition company called ZuPreem. I worked for a company they owned called VSP. At VSP we developed a lot of different products for veterinarians who treat exotic birds. One of the most popular products was a collar the kept parrots and other exotic birds from plucking their feathers. I think The Forager might possibly provide a better solution to this problem by striking at the root of the problem.