Adding Paid Search To Your Content Marketing Strategy

If you're next great piece of content doesn't perform as well as you hoped, don't move on too quickly. Social, organic and email aren't the only channels for promoting your content. By using paid search, your content can stay productive long after the organic buzz has worn off. I've found this...

How Google Will Weaken The Effect Of Content Marketing

If you're going to hire a plumber, do you care whether or not they can create clever content? Of course not. If you search for "plumbers in kansas city," you want a good plumber in Kansas City. You want someone who shows up on time, does great work, and makes you feel important. The fact that a...

Revenge of The Script: Algorithms and The Future of Findability

The goal of the Internet is to help people find what they want when they want it. Better yet, before they want it. The ideal internet provides the best content for a given need, regardless of backlinks, popularity or marketing budget. It should work like the Startship Enterprise. We should ask...

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